About Us
It is not part of our goal to initiate another fashion trend in the cosmetic industry. We simply want to get the treasures of nature into the hands of our customers through our exclusive products.
It is part of our goal to relentlessly protect our environment and those living in it so we dedicate ourselves to sustainable harvesting.
The agents that we managed to discover and use in our products are so special that they even fascinated modern scientists.
We believe that fair trade is sustainable in the long run and we understand that everyone wins in such a way. This method of trade makes it possible for us to extract our multi-inspected botanical agents from utterly isolated, pristine territories outside the perimeter of the civilized world.
We pay particular attention not to exploit either the growing areas of the product ingredients or the natives owning the land. As a result, our customers get the opportunity to purchase high quality, non-GMO (genetically modified organism) products from us.
We do not include petroleum derivatives or mineral oils (petrochemical pollutants) in our products and we refrain from animal testing.
Our products are produced with very high concentration of natural ingredients.
It is true for all of our end products as well as those under development that they are:
- free from colorings
- free from perfumes
- free from petroleum derivatives (petrochemical pollutants)
- free from parabens
- and they completely meet the requirements of the “green market”.
Why Africa?
Beauty plays an integral part in African society and tradition. In fact it is basically part of everyday life. There could be not enough appreciation to express the contribution to world beauty which Africa provides. Throughout history, African beauty products have always been in demand.
African women have natural access to many botanical ingredients that are already used and processed in skin care products worldwide. They know well the secrets of these ingredients. The Egyptians – unlike many other cultures – devoted themselves to beauty and its preservation. They would use natural oils and natural skin moisturizers with botanical ingredients.
We know much about the Egyptians but little about those tribes inhabiting Central and Western Africa. It is amazing although surprising that nobody ever wonders what makes the skin of the Africans so smooth and radiant, even though living in a rough environment.
The answer is so simple and obvious that we decided to reveal it.
Although many African botanical ingredients are currently commercially used by the cosmetic industry, many more are still to be “discovered”. As a matter of fact the process of examining these plants and their commercial value has only been initiated recently.
The cosmetics industry keeps on being challenged since it is under immense pressure by consumers to produce innovative products. Similar to the pharmaceutical industry, the cosmetics industry has also turned more and more to nature for guidance and inspiration and has started to consider nature a source of new compounds for commercial development. There is no better place than Africa with its rich diversity of vegetation and other compounds. The know-how possessed by Africa outshines all else when it comes to the preparation and use of natural products.
Its rich botanical diversity could be said to be the real treasure of Africa. It is quite staggering that this botanical gold mine has remained unexploited as most of its vegetation is yet to be systematically studied. A study as such is supposed to be a prerequisite for the unique botanical assets of Africa to be transformed into consumer products. It is possible to back up these unique features by official documents and their application is capable of considerably impacting the way we regard cosmetics and their efficacy.
A true story
In 1994 while hunting for herbs, our research professor had the opportunity to come across a lady who had been working in Mozambique as an administrator for Red Cross. He got quite intrigued by what she had to show him. She had always suffered from serious acne while having her menses.
She then discovered a certain “powder” in Mozambique that greatly helped her to get rid of her acne and not only that but it also made her skin soft and radiant. After a longer period of nagging she managed to get the professor to inspect this “powder” a bit closer. She took him to the lands of East Africa where this “powder” was to be found and where the locals had been using it for hundreds of years already. This journey greatly forwarded his research works.
As soon as he made contact with the locals he immediately spotted their excellent skin structure. To have such a silky smooth and radiant skin though living in the wild, rough and bushy environment of Africa was completely incompatible for him.
The skin structure of these women above the age of 50 was equivalent to those of the age of 25 from the civilized world. After some preliminary questions and examinations he collected a few samples and took them along to South Africa to conduct thorough researches on them.
He first tested the samples on his friends and volunteers. He noticed an instant discernible improvement on their skin after the first application. The change could be perceived by merely the eyes and could be felt by the touch.
Those locals had traditionally used this plant as a natural beauty mask. The mask is the symbol of beauty in their traditions. According to their beliefs the mask brings good luck. It very well could be so since the attention of men is quickly attracted by the radiance and skin color it lends to our skin. Therefore, the theory of “good luck”.